Description

We are looking for a Social Media Executive to manage day-to-day social media activities, support content publishing, and assist in executing campaigns across platforms such as LinkedIn, Instagram, Facebook, and X (Twitter). The role focuses on strengthening brand visibility, engaging with audiences, and supporting overall marketing initiatives through consistent and creative social media efforts. 

Job Responsibilities: 

• Manage and maintain company social media accounts across LinkedIn, Instagram, Facebook, and X (Twitter).  
• Schedule and publish posts according to the approved content calendar.  
• Ensure consistency in brand tone, visuals, and messaging across all social platforms.  
• Assist in creating engaging captions, short-form posts, visuals, and reels/videos.  
• Coordinate with design and content teams to develop creative social media assets.  
• Repurpose blogs, case studies, company updates, and marketing materials into social media content.  
• Monitor comments, messages, and mentions across platforms.  
• Respond to audience inquiries and engage with followers professionally and promptly.  
• Support execution of social media campaigns, product launches, and promotional initiatives.  
• Assist in running LinkedIn campaigns and brand visibility activities.  
• Track performance metrics such as engagement, reach, impressions, and follower growth.  
• Prepare weekly or monthly reports with insights and improvement recommendations.  
• Monitor competitor activity and industry trends to identify new content opportunities. 

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.  
• 1–3 years of experience in social media management, digital marketing, or content marketing.  
• Strong understanding of major social media platforms, especially LinkedIn and Instagram.  
• Excellent written and verbal communication skills.  
• Basic knowledge of social media analytics and reporting.  
• Creative mindset with the ability to generate engaging content ideas.  
• Ability to manage multiple tasks and meet deadlines.  
• Familiarity with tools such as Hootsuite, Buffer, Sprout Social, Canva, Adobe Express, Meta Business Suite, LinkedIn Page Management, and basic Google Analytics. 

Must Have:

• Experience managing brand social media pages.  
• Strong content writing and caption development skills. 
• Understanding engagement strategies and audience interaction.  
• Basic reporting and analytics interpretation ability.  
• Ability to follow content calendars and maintain publishing consistency. 

Good to Have:

• Experience with LinkedIn marketing and B2B social media strategy.  
• Basic knowledge of short-form video content creation (Reels/Shorts).  
• Familiarity with social media campaign execution and paid promotions.  
• Understanding of content repurposing from blogs and case studies.