Marketing Manager
Strategic Marketing
Digital Marketing
PPC Management
Content Coordination
AI-Driven Marketing
Marketing Automation
Analytics & Optimization
Multi-Channel Campaign Management
Brand Awareness Strategy
Lead Generation
ROI & ROAS Analysis
Communication & Presentation Skills
Cross-Team Collaboration
Client Coordination
Sales Alignment
Data-Driven Decision Making
AffinityCore
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About the Role:
We are seeking a dynamic Marketing Strategist to lead our digital marketing initiatives and drive impactful results. This role requires a strategic thinker with hands-on experience in PPC management, content coordination, and AI-driven marketing solutions. Key Responsibilities:
- Develop and execute a comprehensive marketing strategy aligned with business objectives.
- Manage a multi-channel marketing approach to maximize reach and engagement.
- Oversee top-of-funnel strategies to boost brand awareness and lead generation.
- Manage and optimize pay-per-click (PPC) campaigns.
- Coordinate blog and social media efforts for consistent brand messaging.
- Track, measure, and report marketing ROI and ROAS.
- Collaborate closely with Sales teams and leadership to ensure alignment.
- Act as a liaison between leadership, Sales teams, and clients for smooth communication.
Requirements
Experience:
- 6–7 years of proven experience in marketing, with a focus on digital marketing strategies, PPC management, and content coordination.
Education:
- Bachelor's degree in Marketing, Business, or related field.
Skills & Knowledge:
- Excellent verbal and written communication skills are essential.
- Strong understanding of AI applications in marketing (automation, analytics, optimization).
- Ability to coordinate effectively with Sales teams, clients, and leadership.
- Strong analytical skills to measure ROI and campaign performance.